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Posted by duddy   December 8, 2013   4548 views

In 2005 Swedish millionaire Johan Eliasch purchased a 400,000-acre (1,600 km2) area of land in the heart of the Amazon rainforest from a logging company for the sole purpose of it’s preservation.

Johan Eliasch, born in Sweden, is the Chairman and CEO of Head N.V. the global sporting goods group, and is the former Special Representative of the Prime Minister of the United Kingdom.

In 2005, Johan Eliasch created the Rainforest Trust and purchased for preservation purposes a 400,000-acre (1,600 km2) rainforest area in the heart of the Amazon rainforest near the Madeira River. Johan Eliasch co-founded Cool Earth in 2006, a charity he co-chairs, which sponsors local NGO's to conserve endangered rainforest and has over 120,000 registered members.

forest environment trees
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