Marketing

Explain how Coca-Cola marketers could have used the principles of psychophysics to introduce the ne

Explain how Coca-Cola marketers could have used the principles of psychophysics to introduce the ne

 Explain how Coca-Cola marketers could have used the principles of psychophysics to introduce the new Coke without creating these problems.

sıla tosun   162   1 Reply

savannahducote

help me please

help me please

All of the following are examples of sales promotion, except which one?
A. A family buys a wireless router and a network card and gets a rebate check for $50.

      
B. The end-of-the-aisle display in the local Super Stop-and Shop te

Anonymous   60   1 Reply

bio_man

Marketing has been described as being both an "art" and a "science." ...

Marketing has been described as being both an "art" and a "science." ...

im a graduate student

steve92   119   1 Reply

bio_man

"Always doing what you say you will do" builds a relationship with customers based on:

"Always doing what you say you will do" builds a relationship with customers based on:

"Always doing what you say you will do" builds a relationship with customers based on:
A) transactions
B) trust
C) a written code of ethics
D) customer-focused strategy
E) product knowledge

monthers   49   2 Replies

monthers

"Corporate amnesia" in global partnership is a term which refers to:

"Corporate amnesia" in global partnership is a term which refers to:

"Corporate amnesia" in global partnership is a term which refers to:
A) achieving world leadership by differentiation.
B) short-term goals with no memory on how to compete.
C) a relationship which is short lived.
D) discontinuation of a partnersh

logiol22   41   2 Replies

logiol22

"Erosion of character" takes place when employees:

"Erosion of character" takes place when employees:

"Erosion of character" takes place when employees:
A) have too many clients
B) are not trained adequately
C) do not have enough product knowledge
D) engage in dishonest behavior
E) compete with others in the same company

damnitdiane   71   2 Replies

damnitdiane

"Factor conditions" refers to a country's endowment with resources which may have been created or ...

"Factor conditions" refers to a country's endowment with resources which may have been created or ...

"Factor conditions" refers to a country's endowment with resources which may have been created or inherited.
[True or False]

derro   37   2 Replies

derro

"Frugging" refers to the practice of ________.

"Frugging" refers to the practice of ________.

"Frugging" refers to the practice of ________.

▸ collecting data through telephone interviews

▸ selling under the guise of a survey

▸ fundraising under the guise of research

▸ surveying under the guise of selling

nicolehetman   54   1 Reply

majed320

"Fund raising under the guise of research" is known as "frugging" and is illegal.

"Fund raising under the guise of research" is known as "frugging" and is illegal.

"Fund raising under the guise of research" is known as "frugging" and is illegal.

▸ true

▸ false

Zrayzhang   66   1 Reply

courtneyrmcd

"Green marketing myopia" is a term used to describe the tendency to ________.

"Green marketing myopia" is a term used to describe the tendency to ________.

[html]Question 1.All of the following have been cited by the text as being among Americans' core values EXCEPT ________.

• belief in work

• belief in getting married

• belief in being honest

• belief in sexual permissivene

PiMaster314   126   1 Reply

Niquegirl21!

"Hypercompetition" is a term that describes a business environment of escalating rivalry ...

"Hypercompetition" is a term that describes a business environment of escalating rivalry ...

"Hypercompetition" is a term that describes a business environment of escalating rivalry characterized by rapid product innovation and short product life cycles.
[True or False]

logiol22   60   2 Replies

logiol22

"Hypercompetition" refers to companies that are successful and find sustainable competitive advantages.

"Hypercompetition" refers to companies that are successful and find sustainable competitive advantages.

"Hypercompetition" refers to companies that are successful and find sustainable competitive advantages.
[True or False]

derro   45   2 Replies

derro

"Intel inside" campaign promoting both the Intel Corporation and its Pentium-brand processors in ...

"Intel inside" campaign promoting both the Intel Corporation and its Pentium-brand processors in ...

"Intel inside" campaign promoting both the Intel Corporation and its Pentium-brand processors in conjunction with advertising for various brands of personal computers is an example of:
A) brand equity.
B) brand symbol.
C) co-branding.
D) brand ex

logiol22   64   2 Replies

logiol22

"Maleness-femaleness" and "masculinity and femininity" do these terms basically mean the same ...

"Maleness-femaleness" and "masculinity and femininity" do these terms basically mean the same ...

"Maleness-femaleness" and "masculinity and femininity" —do these terms basically mean the same thing? Discuss and illustrate with sex-typed products.

joanne1718   155   1 Reply

binva

"Nakumatt" is a supermarket chain in:

"Nakumatt" is a supermarket chain in:

"Nakumatt" is a supermarket chain in:
A) Kenya.
B) India.
C) Japan.
D) Korea.
E) Indonesia.

derro   41   2 Replies

derro

"Organized retail" is a term used to describe:

"Organized retail" is a term used to describe:

"Organized retail" is a term used to describe:
A) modern chain stores.
B) grocery stores.
C) local retail chains.
D) supermarkets.
E) hypermarkets.

derro   38   1 Reply

apuchicando

"Our product is a powdered mixture that is added to milk to make an instant breakfast that gives ...

"Our product is a powdered mixture that is added to milk to make an instant breakfast that gives ...

[html]"Our product is a powdered mixture that is added to milk to make an instant breakfast that gives the person all the needed nutrition along with good taste and high convenience. The product would be offered in three flavors and would come in ind

treetreee   71   1 Reply

Woo

"Percent rule of thumb" methods lose sight of some of the accuracy aspects of sampling and are not ...

"Percent rule of thumb" methods lose sight of some of the accuracy aspects of sampling and are not ...

"Percent rule of thumb" methods lose sight of some of the accuracy aspects of sampling and are not cost-effective when the population under study is large.

▸ true

▸ false

gurkirat   50   1 Reply

tcat

"Service spirit" may be defined differently for different people. List and describe three ...

"Service spirit" may be defined differently for different people. List and describe three ...

[html]Question 1.List five trends that have an impact on the hospitality industry, and provide one example of each.Question 2."Service spirit" may be defined differently for different people.

asjstr   141   1 Reply

rinderbik

"Sugging" refers to the practice of ________.

"Sugging" refers to the practice of ________.

"Sugging" refers to the practice of ________.

▸ fundraising under the guise of a survey

▸ selling under the guise of research

▸ collecting data through telephone interviews

▸ surveying under the guise of selling

sarammm   54   1 Reply

ethom947

"The worldwide success of Apple's iTunes Store has generated a backlash of sorts." Explain why ...

"The worldwide success of Apple's iTunes Store has generated a backlash of sorts." Explain why ...

"The worldwide success of Apple's iTunes Store has generated a backlash of sorts." Explain why this statement is true giving examples.

logiol22   44   2 Replies

logiol22

"3/10, net 30" means that a customer whose payment is received 3 to 10 days after ...

"3/10, net 30" means that a customer whose payment is received 3 to 10 days after ...

"3/10, net 30" means that a customer whose payment is received 3 to 10 days after reception of the invoice will get a 30% discount.
A) True
B) False

Fade05   162   1 Reply

RainbowRising

"5 Methods to Ensure a Restful Night's Sleep" is an example of a ________ hook.

"5 Methods to Ensure a Restful Night's Sleep" is an example of a ________ hook.

"5 Methods to Ensure a Restful Night's Sleep" is an example of a ________ hook.
A) resource
B) contrary
C) humor
D) giveaway
E) research

coffee_tea_me   45   1 Reply

Marqus

"66% of Americans are overweight, but you don't have to be" is an example of a ________ ...

"66% of Americans are overweight, but you don't have to be" is an example of a ________ ...

"66% of Americans are overweight, but you don't have to be" is an example of a ________ hook.
A) resource
B) contrary
C) humor
D) giveaway
E) research

coffee_tea_me   33   1 Reply

Marqus

"A free Honda Accord will be given away to the prize winner of the in-store draw. The draw ...

"A free Honda Accord will be given away to the prize winner of the in-store draw. The draw ...

"A free Honda Accord will be given away to the prize winner of the in-store draw. The draw will be held on October 21, 1998. The cost of the promotion will be $150,000. It will be the responsibility of the Jove product manager to pull the progra

alperkilic   104   1 Reply

Lucas_RiverPla

"A predetermined amount of money returned directly to the consumer by the manufacturer after ...

"A predetermined amount of money returned directly to the consumer by the manufacturer after ...

"A predetermined amount of money returned directly to the consumer by the manufacturer after the purchase has been made" is a description of a
A) cash refund.
B) mail-in premium.
C) trade allowance.
D) coupon.
E) pu

alperkilic   215   2 Replies

alperkilic

"A systematic decision-making process regarding the physical movement and transfer of ...

"A systematic decision-making process regarding the physical movement and transfer of ...

"A systematic decision-making process regarding the physical movement and transfer of ownership of goods and services from producer to consumer" is called
A) distribution planning.
B) product/services planning.
C) transferenc

Kayty   83   2 Replies

Kayty

"Active competition for demanding customers in the home market keeps companies under pressure ...

"Active competition for demanding customers in the home market keeps companies under pressure ...

"Active competition for demanding customers in the home market keeps companies under pressure to constantly innovate." This statement is an integral part of Hamel and Prahalad's concept of "strategic intent."
Is this t o

seaweed   103   2 Replies

seaweed

"Active competition for demanding customers in the home market keeps companies under pressure ...

"Active competition for demanding customers in the home market keeps companies under pressure ...

"Active competition for demanding customers in the home market keeps companies under pressure to constantly innovate." This statement is consistent with Michael Porter's thesis regarding the competitive advantage of nations.
Is th

Contesso   73   1 Reply

somemos

"All that apply" questions are questions that:

"All that apply" questions are questions that:

"All that apply" questions are questions that:
A) ask respondents to pick more than one item from a list of possible responses.
B) allow respondents to respond in any way they wish.
C) ask respondents to apply ideas.

DavenLC   48   2 Replies

DavenLC

"Ambivalent networkers:" (Multiple Choice Question)

"Ambivalent networkers:" (Multiple Choice Question)

"Ambivalent networkers:"
A) have the most gadgets of any group and use them to work, play, create, and share by visiting social networks with their mobile devices.
B) use mobile devices to visit social networks and for texting, bu

shootie   40   1 Reply

Marqus

"An evaluation of a potential supplier on the basis of technological ability, consistency in ...

"An evaluation of a potential supplier on the basis of technological ability, consistency in ...

"An evaluation of a potential supplier on the basis of technological ability, consistency in meeting product specifications, overall quality, on-time delivery, and the ability to provide needed quantity" is a description of a
A) purcha

alperkilic   278   1 Reply

Lucas_RiverPla

"Are you satisfied with the restaurant's food and service?" is an example of what kind ...

"Are you satisfied with the restaurant's food and service?" is an example of what kind ...

"Are you satisfied with the restaurant's food and service?" is an example of what kind of question?
A) double-barreled
B) overstated
C) leading
D) loaded
E) focused

DavenLC   68   2 Replies

DavenLC

"Ask Your Network" is a social commerce application that:

"Ask Your Network" is a social commerce application that:

"Ask Your Network" is a social commerce application that:
A) enables one to post product information and ask friends for advice prior to purchase.
B) enables one to see purchase pals' movement throughout the site, discussion,

coffee_tea_me   38   1 Reply

marketinguru

"Back translation" is a technique used to ensure that currency conversion is performed ...

"Back translation" is a technique used to ensure that currency conversion is performed ...

"Back translation" is a technique used to ensure that currency conversion is performed correctly when financial statements of foreign subsidiaries are consolidated with financial statements at headquarters.
Is this t or f?

seaweed   69   2 Replies

seaweed

"Back translation" is a technique whereby a survey or other document that has been ...

"Back translation" is a technique whereby a survey or other document that has been ...

"Back translation" is a technique whereby a survey or other document that has been translated is returned (i.e. "sent back") to the translator for corrections.
Is this t or f?

seaweed   178   2 Replies

seaweed

"Before and after" scenarios are examples of this presentation tactic:

"Before and after" scenarios are examples of this presentation tactic:

"Before and after" scenarios are examples of this presentation tactic:
A) endorsement
B) torture test
C) testimonial
D) product as hero
E) product demonstration

Mari-chi   94   1 Reply

Gagus

"Buy American" and "Keep America Working" are both tag-lines used by ...

"Buy American" and "Keep America Working" are both tag-lines used by ...

"Buy American" and "Keep America Working" are both tag-lines used by companies to attract the ________ consumer.
A) ethnocentric
B) compulsive
C) variety-seeking
D) dogmatic
E) innovative

dorean   89   2 Replies

javipiscinas

"Buy now while supplies last!" is an example of using the influence tactic of ...

"Buy now while supplies last!" is an example of using the influence tactic of ...

"Buy now while supplies last!" is an example of using the influence tactic of ________.
A) social proof
B) authority
C) affinity
D) scarcity
E) consistency

coffee_tea_me   49   1 Reply

marketinguru

"Buy the familiar brand name" is an example of ________.

"Buy the familiar brand name" is an example of ________.

"Buy the familiar brand name" is an example of ________.
A) verification
B) the rule of reciprocity
C) the principle of scarcity
D) the principle of least interest
E) a heuristic

shootie   29   1 Reply

Marqus