Marketing

The advantage of a concentrated media strategy is that

The advantage of a concentrated media strategy is that

The advantage of a concentrated media strategy is that
A) many products can be advertised
B) many media may be utilized
C) media dollars can be saved
D) advertising can be more focused
E) multiple agencies may be used

McArgent   60   3 Replies

Nirmit Pandya

In order to better understand target consumers and to devise better advertising concepts, the ...

In order to better understand target consumers and to devise better advertising concepts, the ...

In order to better understand target consumers and to devise better advertising concepts, the advertising manager may
A) allocate resources to advertising research
B) reallocate media dollars
C) shift the work to a new advertising agen

Timmy   367   3 Replies

MrDee

Which of the following user testimonial formats work well for brand endorsements? (select all corre

Which of the following user testimonial formats work well for brand endorsements? (select all corre

Which of the following user testimonial formats work well for brand endorsements? (select all correct responses)

Answers:
A
B
C

Marketing Whiz   61   1 Reply

Anonymous

While some marketers believe that the Internet will eventually replace traditional forms of adverti

While some marketers believe that the Internet will eventually replace traditional forms of adverti

While some marketers believe that the Internet will eventually replace traditional forms of advertising, others disagree. Which of the following weaknesses of the Internet would support the marketers who disagree?

lack of reliability of re

Marketing Whiz   225   1 Reply

bolbol

As a “big emerging market,” which of the following characteristics would you say enticed Taco ...

As a “big emerging market,” which of the following characteristics would you say enticed Taco ...

As a “big emerging market,” which of the following characteristics would you say enticed Taco Bell to re-enter Mexico?

 All of these are factors.

All of these factors = It will engender further expansion in neighboring markets

Marketing Whiz   204   1 Reply

bolbol

Why is this customer story format more effective than brand solicited recommendations?

Why is this customer story format more effective than brand solicited recommendations?

Why is this customer story format more effective than brand solicited recommendations?

Answer:
It focuses on how a client used an application addressed by the brand to solve a relatable industry challenge

Marketing Whiz   50   N/A

Marketing Whiz

As consumers become more ecologically and environmentally conscious, they are actively seeking out

As consumers become more ecologically and environmentally conscious, they are actively seeking out

As consumers become more ecologically and environmentally conscious, they are actively seeking out businesses that prioritize sustainability. However, no evidence supports whether this pressure to adopt sustainability initiatives has any impact on a

Marketing Whiz   46   N/A

Marketing Whiz

Gaming in social commerce continues to grow in popularity across the globe. Traditionally consistin

Gaming in social commerce continues to grow in popularity across the globe. Traditionally consistin

Gaming in social commerce continues to grow in popularity across the globe. Traditionally consisting of incentives like polls, challenges, and quizzes, brands are now stepping up to Metaverse experiences. This new wave is transforming how consumers i

Marketing Whiz   41   N/A

Marketing Whiz

Facebook Instant Experience ads offer four formats of experience. Which one gives users an engaging

Facebook Instant Experience ads offer four formats of experience. Which one gives users an engaging

Facebook Instant Experience ads offer four formats of experience. Which one gives users an engaging way to explore products and service?

Instant Storytelling

Marketing Whiz   53   N/A

Marketing Whiz

Facebook, Instagram, TikTok, and Pinterest lead the social media platforms equipped for social comm

Facebook, Instagram, TikTok, and Pinterest lead the social media platforms equipped for social comm

Facebook, Instagram, TikTok, and Pinterest lead the social media platforms equipped for social commerce. Although the features and functions vary across these platforms, all four platforms enable brands to:

All of the above

Marketing Whiz   37   N/A

Marketing Whiz

Micro-influencers hold particular sway in the realm of social commerce, largely thanks to their ade

Micro-influencers hold particular sway in the realm of social commerce, largely thanks to their ade

Micro-influencers hold particular sway in the realm of social commerce, largely thanks to their adeptness in establishing genuine connections with niche audiences. Specifically, they often outperform brands in which of the following ways: (specify al

Marketing Whiz   41   N/A

Marketing Whiz

Voice-based search represents one of the most transformational and promising technologies contribut

Voice-based search represents one of the most transformational and promising technologies contribut

Voice-based search represents one of the most transformational and promising technologies contributing to the next generation of social commerce. The estimated $30B market is growing at a 19% CAGR. Fueling its growth in social commerce is its superio

Marketing Whiz   40   N/A

Marketing Whiz

The estimated visual search market of $15B (in North America and Europe) is expected to grow 17.5%

The estimated visual search market of $15B (in North America and Europe) is expected to grow 17.5%

The estimated visual search market of $15B (in North America and Europe) is expected to grow 17.5% per year through 2026. Fueling this growth is its capacity to facilitate which of the following? (select all correct answers)

Answers:

Marketing Whiz   40   N/A

Marketing Whiz

Marketplaces often provide a low-cost ecommerce entry opportunity for entrepreneurs. For example, s

Marketplaces often provide a low-cost ecommerce entry opportunity for entrepreneurs. For example, s

Marketplaces often provide a low-cost ecommerce entry opportunity for entrepreneurs. For example, suppliers can begin their venture into e-commerce without the need to cover expenses associated with: (select all correct examples)

Answers:

Marketing Whiz   47   N/A

Marketing Whiz

Facebook Marketplace is most often used as a local, community-based listing of third-party intermed

Facebook Marketplace is most often used as a local, community-based listing of third-party intermed

Facebook Marketplace is most often used as a local, community-based listing of third-party intermediaries willing to buy or sell secondhand items like furniture and clothing.

True

Marketing Whiz   48   N/A

Marketing Whiz

The interactive elements and appealing imagery of "rich" push notifications help ...

The interactive elements and appealing imagery of "rich" push notifications help ...

The interactive elements and appealing imagery of "rich" push notifications help contribute to its superiority performance. This format is especially suitable for attracting attention to:

Answers:
Extended offers (e.g., cros

Marketing Whiz   35   N/A

Marketing Whiz

Which of the following cases are most likely to annoy push notification subscribers?

Which of the following cases are most likely to annoy push notification subscribers?

Which of the following cases are most likely to annoy push notification subscribers?

 Answer:
Sending notifications late at night or early in the morning

Marketing Whiz   44   N/A

Marketing Whiz

On average, less than 30% of users feel that push notifications are useful.

On average, less than 30% of users feel that push notifications are useful.

On average, less than 30% of users feel that push notifications are useful.

False

Marketing Whiz   46   N/A

Marketing Whiz

The most frequently used function of e-commerce push notifications is for announcing products and o

The most frequently used function of e-commerce push notifications is for announcing products and o

The most frequently used function of e-commerce push notifications is for announcing products and offers (e.g., flash deals).

True

Marketing Whiz   46   N/A

Marketing Whiz

E-commerce push notifications perform far greater in click-through/open rates, engagement, conversi

E-commerce push notifications perform far greater in click-through/open rates, engagement, conversi

E-commerce push notifications perform far greater in click-through/open rates, engagement, conversion (to sales), and retention compared to emails. But which of the following statements is false about its superiority over email?

Push notif

Marketing Whiz   48   N/A

Marketing Whiz

Marketers are benefiting from AI in boosted conversion rates and reduced marketing spending. This l

Marketers are benefiting from AI in boosted conversion rates and reduced marketing spending. This l

Marketers are benefiting from AI in boosted conversion rates and reduced marketing spending. This latter results from:
Ads having a greater conversion rate thereby reducing the unnecessary spending on unlikely buyers

Marketing Whiz   43   N/A

Marketing Whiz

AI technology has radically transformed the precision to which we target individual consumers with

AI technology has radically transformed the precision to which we target individual consumers with

AI technology has radically transformed the precision to which we target individual consumers with relevant information (e.g., product recommendations) in real-time. This new era of hyper-personalization is superior to prior generations of personaliz

Marketing Whiz   49   N/A

Marketing Whiz

Social commerce is outperforming traditional ecommerce platforms in simplicity and value. The rela

Social commerce is outperforming traditional ecommerce platforms in simplicity and value. The rela

Social commerce is outperforming traditional ecommerce platforms in simplicity and value. The relatively higher growth of social commerce can be attributed to its unique capacity for influencer marketing, displaying social proof, tagging products in

Marketing Whiz   42   N/A

Marketing Whiz

Which of the following statements concerning advertising on cable television is true?

Which of the following statements concerning advertising on cable television is true?

Which of the following statements concerning advertising on cable television is true?

cable time can be purchased on a national, regional, or local level.

Marketing Whiz   243   1 Reply

Anonymous

The assistance given to an elderly passenger on a long flight will influence his or her

The assistance given to an elderly passenger on a long flight will influence his or her

The assistance given to an elderly passenger on a long flight will influence his or her
A) attitude.
B) needs.
C) beliefs.
D) values.
E) motives.

Fade05   338   3 Replies

Lucas_RiverPla

A dermatology association sponsors advertising that encourages using sunscreen to prevent skin ...

A dermatology association sponsors advertising that encourages using sunscreen to prevent skin ...

A dermatology association sponsors advertising that encourages using sunscreen to prevent skin cancer.  This is an example of
A) organization marketing.
B) people marketing.
C) idea marketing.
D) place marketing.
E) soci

alperkilic   115   3 Replies

RainbowRising

Which of the following is NOT considered a main type of market?

Which of the following is NOT considered a main type of market?

Which of the following is NOT considered a main type of market?
A) business-to-business
B) channel
C) consumer
D) institutional
E) media

debbyFlynn   127   2 Replies

Anonymous

How can Kevin make his presentation strategy more persuasive than technical, to appeal to the ...

How can Kevin make his presentation strategy more persuasive than technical, to appeal to the ...

How can Kevin make his presentation strategy more persuasive than technical, to appeal to the buyer's emotions?
A) Kevin can emphasize ScranTone's lower prices to the buyer.
B) Kevin can reveal that this sale will be a significant portion of his qu

12

brake   1550   17 Replies

jenngeraghty

Binomial Option Pricing

Binomial Option Pricing

A stock is selling for RM68.50. Interest rates are 6.0% and the returns on the stock have a standard deviation of 32.0%. What is the forecasted price of the stock using 3-month periods at Suudu?

Anonymous   75   1 Reply

bio_man

The industry benchmark for sports sponsorship in Canada is that for every $1 spent on sponsorship, ...

The industry benchmark for sports sponsorship in Canada is that for every $1 spent on sponsorship, ...

The industry benchmark for sports sponsorship in Canada is that for every $1 spent on sponsorship, the sponsor enjoys $__________ in exposure.
a. 5
b. 2
c. 1
d. 3
e. 4

ShadyAh   284   4 Replies

MrTim

Lisa's long, curly hair can be difficult to manage. When she purchases hair care products, she is ...

Lisa's long, curly hair can be difficult to manage. When she purchases hair care products, she is ...

Lisa's long, curly hair can be difficult to manage.  When she purchases hair care products, she is looking for something that will tame her frizz.  Lisa is part of a marketing segment that is based upon which behavioural response segme

alperkilic   194   2 Replies

Anonymous

An art gallery in a small town is hosting an "outsider artist" sale and wishes to invite ...

An art gallery in a small town is hosting an "outsider artist" sale and wishes to invite ...

An art gallery in a small town is hosting an "outsider artist" sale and wishes to invite people from the area to attend and buy the pieces made by artists based in the nearby locality. However, the television station also reaches viewers in

Marketing Whiz   181   1 Reply

bolbol

Ruminate Inc., an architectural design firm, pays for name association on a section of Placepropert

Ruminate Inc., an architectural design firm, pays for name association on a section of Placepropert

Ruminate Inc., an architectural design firm, pays for name association on a section of Placeproperty.com, a real estate website. Ruminate also sponsors a section on Assetplus.com, another real estate website. Ruminate is using

regular spon

Marketing Whiz   174   1 Reply

butterfly127

The non-profit group Parents Groups Against Drunk Driving was able to raise money for the productio

The non-profit group Parents Groups Against Drunk Driving was able to raise money for the productio

The non-profit group Parents Groups Against Drunk Driving was able to raise money for the production and broadcast of a television commercial, which was visually compelling and emotionally engaging, and based on a real life accident.

Creat

Marketing Whiz   106   1 Reply

cloveb

Fansheen launched a new variant, Fansheen Green, with natural ingredients, during its national spon

Fansheen launched a new variant, Fansheen Green, with natural ingredients, during its national spon

Fansheen launched a new variant, Fansheen Green, with natural ingredients, during its national sponsorship of the season finale of Frantic Housewives. An estimated 19 million households tuned in to watch that season finale. What was the program ratin

Marketing Whiz   149   1 Reply

cloveb

Ads for Publishers Clearing House or Reader’s Digest or other companies telling you to look in ...

Ads for Publishers Clearing House or Reader’s Digest or other companies telling you to look in ...

Ads for Publishers Clearing House or Reader’s Digest or other companies telling you to look in your mailbox for a sweepstakes entry are examples.

Broadcast media

Marketing Whiz   172   1 Reply

cloveb

Disposable diapers are packaged, no matter how compactly, in fairly large and bulky boxes or bags.

Disposable diapers are packaged, no matter how compactly, in fairly large and bulky boxes or bags.

Disposable diapers are packaged, no matter how compactly, in fairly large and bulky boxes or bags. They take up a lot of space in a car and are awkward to carry home from the store when also carrying a baby. From the social media site, apps, and blog

Marketing Whiz   185   1 Reply

cloveb

Velocity Inc. makes shoes for athletes. Its market research has shown that there are a large number

Velocity Inc. makes shoes for athletes. Its market research has shown that there are a large number

Velocity Inc. makes shoes for athletes. Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. These individuals would be willing to pay over $200 for a g

Marketing Whiz   185   1 Reply

cloveb

Direct mail, telemarketing, interactive TV, print, and the Internet are all

Direct mail, telemarketing, interactive TV, print, and the Internet are all

Direct mail, telemarketing, interactive TV, print, and the Internet are all

direct-response media

Marketing Whiz   188   1 Reply

cloveb

ABC Company is launching a new program in Indianapolis, IN. The program is designed for middle-aged

ABC Company is launching a new program in Indianapolis, IN. The program is designed for middle-aged

ABC Company is launching a new program in Indianapolis, IN. The program is designed for middle-aged parents who are taking care of both their own children and their parents. ABC is conducting a direct-mail marketing campaign to get those in their tar

Marketing Whiz   234   1 Reply

cloveb