Scientists: memories are supernatural in origin

Silly me, thinking memories are merely products of brain cells!

http://www.telegraph.co.uk/health/healthnews/10995894/Children-of-Holocaust-survivors-learn-fear-from-mothers-researcher.html

If this were true, that neural impulses have the power to re-arrange macromolecules, wouldn't we expect to see electrocution victims suffering from cancer, spawning children with congenital defects, etc?
How much energy would be required for neural impulses to rip apart DNA and re-arrange it accurately enough that the new DNA mirrors the memories stored in those neurone paths?

Hmmm something doesn't sound quite right. I thought it was BRAIN CELLS that stored memories, not DNA! Is this some fancy viral marketing ad for the new Assassin's Creed game?