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Home Q & A Board Science-Related Homework Help Engineering
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Statingu Statingu
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Posts: 2996
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8 years ago
Parfitt-Collins model is used to:
A) map customer needs to engineering characteristics of a product.
B) determine how customers value different levels of product attributes.
C) uncover product shortcomings.
D) forecast market share.
Textbook 
Marketing Management

Marketing Management


Edition: 4th
Authors:
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Russo88Russo88
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8 years ago
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Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫

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Statingu Author
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#2
8 years ago
That makes a lot of sense lol Where was my head.

Marking this thread solved!
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#3
8 years ago
I welcome any best answer votes! Happy to be part of this community.
Back in the days when I was young, I'm not a kid anymore. But some days I sit and wish I was a kid again ♪♫
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