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pitch pitch
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7 years ago
One theory behind the success of branding as a marketing strategy is that customers are willing to pay more for a branded item. This concept, then, should have the most direct influence on which of the following financial objectives?
A) increase the number of customers using the cafeteria
B) increase the average check
C) generate residual traffic
D) improve customer satisfaction
Textbook 
Foodservice Management: Principles and Practices

Foodservice Management: Principles and Practices


Edition: 13th
Authors:
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nerosainnerosain
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7 years ago
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pitch Author
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#2
7 years ago
Excellent answer, thanks
wrote...
#3
7 years ago
This question stuck out to me instantly
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