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te3la te3la
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7 years ago
You also explain that while it is important to calculate the return on investment (ROI) for brand communication efforts, it is often difficult to directly measure ROI. For which marketing tool is it easiest to determine ROI?
A) direct marketing
B) buzz marketing
C) public relations
D) out-of-home advertising
E) broadcast advertising
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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te3la Author
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#2
7 years ago
Very pleased, thank you
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