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What are two disadvantages of using single-source research to evaluate a campaign?

te3la

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What are two disadvantages of using single-source research to evaluate a campaign?

What are two disadvantages of using single-source research to evaluate a campaign?

Textbook

Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 155 times

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te3la Author

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