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Diana55 Diana55
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7 years ago
John works in the NewWave Advertising Agency research department. John has been asked to prepare a presentation for senior management that focuses on how individuals respond to rich media advertising. John is most likely to turn to a ________ for assistance.
A) proprietary research company
B) media consulting company
C) field service
D) research specialist
E) syndicated research company
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Diana55 Author
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#2
7 years ago
Absolutely correct, just confirmed!!!
wrote...
#3
7 years ago
Good luck answering the rest Slight Smile
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