A food manufacturer doing market research on the possible customer demand for a new fast food item is an example of ________.
A) idea generation
B) idea screening
C) product development and concept testing
D) commercialization
E) market testing
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Question
A food manufacturer doing market research on the possible customer demand for a new fast food item is an example of ________.
A) idea generation B) idea screening C) product development and concept testing D) commercialization E) market testing Answer
15
Seconds
B) The objective of idea screening is to eliminate unsound concepts before devoting costly resources to their development. Screening involves estimating the level of consumer demand for the product, its profitability, and its production feasibility given the company's current technical capabilities.
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