Kendall Toms recently launched a medical startup. He is very excited about the business because he strongly believes that the products his firm is working on will make a positive differences in peoples' lives. Kendall's excitement results from which of the following characteristics of entrepreneurs?
A) desire to be on the cutting edge of technological change
B) desire to be his own boss
C) passion for the business
D) desire to gain financial rewards
E) tenacity despite failure