The description of a trading area is the first stage in an analysis of a retail store location. A) True B) False
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Available secondary data are almost always adequate in solving a retailer's data needs. A) True B) False
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Stockholder satisfaction is an important objective for a retailer using which ownership and management alternative? A) franchise B) sole proprietorship C) corporation D) partnership
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A college bookstore that purchases goods from over 200 vendors demonstrates ________. A) economies of scale B) the sorting process C) vertical integration D) a channel of distribution
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Research in the field of communications most likely reveals that: A) verbal messages carry more influence than nonverbal gestures B) nonverbal behaviors seldom reinforce verbal messages C) the meaning attached to words depends little on visual data D) nonverbal behaviors rarely contradict verbal messages E) words play a small role in the communications process
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Teresa Fallon sends a written proposal to a customer. In the proposal, she compares the specifications of her product and a competing product. If the information about the competing product is not true, she is using a form of defamation called: A) business libel B) business slander C) product disparagement D) puffery E) bribery
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Gluing items such as recipe booklets or small catalogues into magazines is known as A) tipping B) bleeding C) gifting D) gatefolding E) sampling
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If transit shelters sold by CBS Outdoor for a 4-week period at a 50 GRP level cost $42,000, then the total cost for a 12-week campaign would be A) $84,000 B) $252,000 C) $210,000 D) $168,000 E) $126,000
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If an advertiser purchases 120 radio spots during the breakfast daypart at a 30-second rate of $80, the total cost would be $9 600 A) True B) False
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In traditional print advertising, the central idea is conveyed primarily through A) the body text B) the size of the ad C) the headline and visual illustrations D) the art work E) the choice of media
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