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Importance of Considering Gestalt Principles in Product Design (2 of 2)

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Description
Failure to consider Gestalt principles in designing consumer products can lead to consumer confusion, such as one of your authors never being quite sure which knob goes with which burner on her stove at home, and another of your authors once looking for a bottle of shampoo in a hotel shower but accidentally grabbing body lotion. . .and figuring out his mistake too late.
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