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SlideshowReport

Toys and Gender Labels

Description
Connecticut teenager Antonia Ayres-Brown started an online campaign to convince McDonald’s to stop automatically giving different toys to boys and girls who bought their Happy Meals. After years of efforts, she finally received a letter from the company’s chief diversity officer stating that they would recommend that employees simply ask children which toy they would prefer without any reference to (or assumption of) a “boys’ toy” or a “girls’ toy.”
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