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Other Fields Homework Help Family Studies Topic started by: Marifer16 on Jan 21, 2018



Title: When advertisers need to help sell a low-quality product, they often make ads that use loud music ...
Post by: Marifer16 on Jan 21, 2018
When advertisers need to help sell a low-quality product, they often make ads that use loud music and distracting images (as opposed to ads that explicitly and straightforwardly discuss the features of the product). This is probably a good strategy because it is likely to foster ____ processing of the ad's claims, and in turn to ____.
 
  a. automatic; encourage emotional attachment to the product
  b. automatic; prevent people from doubting the validity of the claims
  c. deliberate; encourage emotional attachment to the product
  d. deliberate; prevent people from doubting the validity of the claims


Title: When advertisers need to help sell a low-quality product, they often make ads that use loud music ...
Post by: castrid915 on Jan 21, 2018
B