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Title: The logical, fact-based approach is used in advertisements most effectively when the basis of the ... Post by: Ineedanswers23 on Jan 21, 2018 The logical, fact-based approach is used in advertisements most effectively when the basis of the attitude is ________ and ________.
a. cognitive; the problem the product can solve is important to viewers b. cognitive; viewers are likely to be paying attention to the ad c. affective; strong arguments for why people should use the product are available d. affective; people are motivated to pay attention to the ad Title: The logical, fact-based approach is used in advertisements most effectively when the basis of the ... Post by: remyma1212 on Jan 21, 2018 Content hidden
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