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Title: Rachel handles marketing for PowerAccounting, a new accounting software. Gollum Corp, the company ... Post by: Bexx907 on Feb 1, 2018 Rachel handles marketing for PowerAccounting, a new accounting software. Gollum Corp, the company that created PowerAccounting, is coming up with an online version to which users can subscribe.
When it was a boxed product, the company used a traditional advertising company to design the brochures and marketing materials that accompanied the product. However, Rachel feels the company must change its approach for the online version. She feels the product features and related marketing material should be online, too. What is Rachel's reason for choosing this model? a. Enables to update information quickly b. Allows the use of more colorful marketing material c. Provides more control over the disseminated information d. Builds better credibility than traditional models Title: Rachel handles marketing for PowerAccounting, a new accounting software. Gollum Corp, the company ... Post by: Solarhava on Feb 1, 2018 Content hidden
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