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Title: Suppose that, in a similar situation, a marketing department says, We know our customers, and this ... Post by: drfhrx on Feb 7, 2018 Suppose that, in a similar situation, a marketing department says, We know our customers, and this won't offend them. Let's distribute the catalog. What should be the response of the public relations department?
What will be an ideal response? Title: Suppose that, in a similar situation, a marketing department says, We know our customers, and this ... Post by: trackbeast13 on Feb 7, 2018 The public relations department should note that stakeholders other than just
college-aged consumers are involved. And these are stakeholders that can do far more damage to the company's reputation -- and ultimately its bottom line -- than the temporary benefit gained in ignoring their voices. Also, remind them that most shareholders are parents, not students. |