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Title: What are the steps practitioners should take when conducting a focus group? Post by: Asian101 on Feb 7, 2018 What are the steps practitioners should take when conducting a focus group?
What will be an ideal response? Title: What are the steps practitioners should take when conducting a focus group? Post by: a_simon616 on Feb 7, 2018 Steps taken when conducting a focus group: (1) Develop a list of general questions based upon
information needs. (2) Select as a moderator someone skilled in interviewing techniques. (3) Recruit eight to 12 participants. (4) Record the session on either audiotape or videotape. (5) Observe the session. (6) Limit the discussion to 60-90 minutes. (7) Discuss opinions, problems, and needs, not solutions. (8) Transcribe the session. (9) Prepare a written report on session. |