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Title: Universal Services, Inc. provides communication services to residential and busi Post by: S_leve3 on Nov 18, 2014 Universal Services, Inc. provides communication services to residential and business customers in rural and small urban communities primarily in northern England. The company offers services such as local and long distance voice, data, and Internet and broadband product offerings. The company, in an attempt to increase the attractiveness of its offerings, decides to provide special voice and data packages to its customers. The company designs eight different packs that offer varying voice and data benefits to customers. The company then asks a few of its customers to rank the packs in order to choose two best packs. Which of the following testing methods is being used in the above scenario?
A) virtual reality testing B) conjoint analysis C) perceptual mapping D) product fabrication E) rapid prototyping Title: Re: Universal Services, Inc. provides communication services to residential and busi Post by: milestone23 on Nov 23, 2014 Content hidden
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