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Other Fields Homework Help Marketing Topic started by: S_leve3 on Nov 18, 2014



Title: One of the possible objectives of marketing communications is helping consumers
Post by: S_leve3 on Nov 18, 2014
One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following relevant brand needs is emphasized by an advertisement for dish-washing gloves?
A) social approval
B) intellectual stimulation
C) problem removal
D) normal depletion
E) sensory gratification


Title: Re: One of the possible objectives of marketing communications is helping consumers
Post by: milestone23 on Nov 23, 2014
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