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Title: A manufacturer is contemplating introducing a product that is inferior to its co Post by: S_leve3 on Nov 18, 2014 A manufacturer is contemplating introducing a product that is inferior to its competition in its performance, design, and functionality. However, the manufacturer believes that "good brand marketing" can overcome these shortfalls. Why is this thinking incorrect?
Title: Re: A manufacturer is contemplating introducing a product that is inferior to its co Post by: milestone23 on Nov 22, 2014 Content hidden
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