Title: The goal of positioning is ________. Post by: S_leve3 on Nov 18, 2014 The goal of positioning is ________.
A) to locate the brand in the minds of consumers to maximize the potential benefit to the firm B) to discover the different needs and groups existing in the marketplace C) to target those customers marketers can satisfy in a superior way D) to collect information about competitors that will directly influence the firms' strategy E) to help the firm anticipate what the actions of its competitors will be Title: Re: The goal of positioning is ________. Post by: milestone23 on Nov 22, 2014 Content hidden
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