Biology Forums - Study Force

The three stages of target marketing are market segmentation, market targeting and:
 
  A) Product introduction
  B) Product segmentation
  C) Market positioning
  D) Mass marketing

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Dividing buyers into groups based on their knowledge, attitudes, uses or responses to a product is called:
 
  A) Psychographic segmentation
  B) Geographic segmentation
  C) Demographic segmentation
  D) Behavioristic segmentation

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Due to the unique challenges of the industry, many owners contract with specialized asset management companies to achieve their goals.
 
  Indicate whether the statement is true or false

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Many Convention Hotels face competition from:
 
  A) tele-conferencing. B) city and county Conference Centers.
  C) extended-stay hotels. D) B and C above

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After financial goals for the meeting budget are determined, the next step is to:
 
  A) determine how to cut costs. B) identify potential revenue sources.
  C) identify meeting expenses. D) develop a meeting RFP.

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Any other organization that competes for the same consumer dollar is:
 
  A) Microcompetition B) Macrocompetition
  C) Product class competition D) Industry competition

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A source of radiant heat is:
 
  A) a fan blowing over a heat source. B) an electric stove coil.
  C) a hot water coil running through a room's floor. D) Both B and C

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One of the most important aspects in creating a successful function is a pre-function meeting between the hotel staff and meeting planner.
 
  Indicate whether the statement is true or false.

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In most associations the elected president is in charge of arranging association meetings.
 
  Indicate whether the statement is true or false.

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Demand for consumer goods is derived from demand for business goods.
 
  Indicate whether the statement is true or false.

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