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Other Fields Homework Help Marketing Topic started by: S_leve3 on Nov 18, 2014



Title: Brand equity can be built by ________, which create(s) equity by linking the bra
Post by: S_leve3 on Nov 18, 2014
Brand equity can be built by ________, which create(s) equity by linking the brand to other information in memory that conveys meaning to customers.
A) internal marketing
B) brand transferability
C) secondary associations
D) customer alignment
E) brand auditing


Title: Re: Brand equity can be built by ________, which create(s) equity by linking the bra
Post by: milestone23 on Nov 22, 2014
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