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Other Fields Homework Help Business Topic started by: S_leve3 on Nov 18, 2014



Title: Mark feels that Shell delivers on its promises to supply the best gasoline possi
Post by: S_leve3 on Nov 18, 2014
Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good resulting in positive brand contact. Mark is most likely experiencing ________.
A) brand alliance
B) brand essence
C) brand harmonization
D) brand parity
E) brand bonding


Title: Re: Mark feels that Shell delivers on its promises to supply the best gasoline possi
Post by: milestone23 on Nov 22, 2014
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