Title: Mark feels that Shell delivers on its promises to supply the best gasoline possi Post by: S_leve3 on Nov 18, 2014 Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good resulting in positive brand contact. Mark is most likely experiencing ________.
A) brand alliance B) brand essence C) brand harmonization D) brand parity E) brand bonding Title: Re: Mark feels that Shell delivers on its promises to supply the best gasoline possi Post by: milestone23 on Nov 22, 2014 Content hidden
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