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Title: A marketer is interested in segmenting a business market based on technology and Post by: S_leve3 on Nov 18, 2014 A marketer is interested in segmenting a business market based on technology and customer capabilities. Which of the following major segmentation variables would the marketer most likely use to assist with the task?
A) demographic variables B) purchasing approaches C) situational factors D) personal characteristics E) operating variables Title: Re: A marketer is interested in segmenting a business market based on technology and Post by: milestone23 on Nov 21, 2014 Content hidden
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