|
Title: During a focus-group session, one set of participants indicated that Dell comput Post by: S_leve3 on Nov 18, 2014 During a focus-group session, one set of participants indicated that Dell computers reminded them of a surfer, Apple computers of a mad scientist, and IBM was equated to Ebenezer Scrooge from Charles Dickens's tale, "A Christmas Carol". Which of the following qualitative research approaches relates to the approach described above?
A) projective techniques B) visualization C) brand personification D) laddering E) brand architecture Title: Re: During a focus-group session, one set of participants indicated that Dell comput Post by: milestone23 on Nov 21, 2014 Content hidden
|