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Title: The starting point for understanding consumer behavior is the ________ model in Post by: S_leve3 on Nov 18, 2014 The starting point for understanding consumer behavior is the ________ model in which marketing and environmental stimuli enter the consumer's consciousness, and a set of psychological processes combine with certain consumer characteristics to result in decision processes and purchase decisions.
A) self-reliance B) self-perception C) psychogenic D) stimulus-response E) projective Title: Re: The starting point for understanding consumer behavior is the ________ model in Post by: milestone23 on Nov 21, 2014 Content hidden
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