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The type of sampling plan where the specific sampling elements are left to the discretion of the researcher is
a. quota.
b. simple random.
c. systematic.
d. cluster.
e. Both a and d.

Question 2

Systems such as ____ group areas and neighborhoods into more precise clusters based on similarities in demographic and consumption characteristics.
a. America Online
b. JAZZ
c. PRIZM NE
d. CompuServe
e. JAVA

Question 3

Judgement samples are appropriate
a. in the early stages of research when ideas or insights are being sought.
b. when the researcher realizes the limitations of judgment samples.
c. when it is the only way to develop a sample of people who meet specific criteria that don't occur frequentlyand/or cannot easily be observed.
d. All of the above.
e. Judgement samples are never appropriate.

Question 4

Clustering techniques are based on the principle that
a. external factors can have a big impact on consumer behavior.
b. consumers in the same neighborhood tend to buy the same products and services.
c. ethnicity exerts a strong influence on the shopping behavior of consumers for products and services.
d. culture exerts a strong influence on the shopping behavior of consumers for products and services.
e. internal factors can have a big impact on consumer behavior.

Question 5

A derived population refers to
a. estimates of population parameters derived from nonprobability sampling plans.
b. the best samples that can be drawn from a population using multiple sampling schemes.
c. the sample drawn from the parent population using a simple random sampling plan.
d. a division of the parent population made to reduce the parent population to manageable size.
e. all the possible samples that can be drawn from the parent population using a given sampling plan.

Question 6

____ is segmenting neighborhoods on the basis of specific lifestyle characteristics.
a. Slicing
b. Lifestyle grouping
c. Characterizing
d. Subgrouping
e. Clustering

Question 7

Population variance is
a. an unbiased estimator of sample variance.
b. equivalent to the standard error of the mean.
c. always unknown when using probability sampling.
d. a measure of the spread of values from their mean.
e. always known when using probability sampling.

Question 8

In food consumption, the Southwest exhibits a stronger regional preference for
a. health food.
b. spicy food.
c. pork barbeque.
d. Asian food.
e. mild foods.

Question 9

A parameter represents
a. the geographical boundary of a population.
b. certain characteristics of a random sample.
c. fixed characteristics of a population.
d. fixed characteristics of a nonprobability sample.
e. an unbiased estimator of the population mean.

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Other Fields Homework Help Marketing Topic started by: Beezus on Mar 1, 2018