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Title: In equity theory, consumers are more dissatisfied if they perceive the problem to be permanent ... Post by: Tkonrye on Mar 1, 2018 In equity theory, consumers are more dissatisfied if they perceive the problem to be permanent rather than temporary.
Indicate whether the statement is true or false Question 2 One study found it took 12 positive experiences to overcome one negative experience. Indicate whether the statement is true or false Question 3 A study of European consumers found that it takes 12 positive experiences to overcome five negative ones, and that the cost of attracting a new customer is five times the cost of keeping an existing one. Indicate whether the statement is true or false Question 4 Buddy loves Big Macs and is very satisfied with the brand. Buddy's satisfaction with McDonald's can change at any time. Indicate whether the statement is true or false Question 5 Research indicates that customers that are satisfied with car repairs provided by a car dealership are more likely to return to the car dealership for service, and later on, buy the same brand of car again. Indicate whether the statement is true or false Question 6 Thomas Bonoma identified particular skills that are important to marketing managers. Included are: a. allocating skills. b. monitoring skills. c. controlling skills. d. all of the above. e. (a) and (b) only. Question 7 A technique used in studies using telephone interviews, in which the numbers to be called are randomly generated is called ____________________. Fill in the blank(s) with correct word Question 8 Richard believes that foreign automobiles are inferior to American-made automobiles. According to your readings, he is more likely to ignore any information that contradicts this belief. Indicate whether the statement is true or false Question 9 The learning and growth component of the balanced scorecard isolates the infrastructure that the organization must develop to achieve long-term goals. Among the principal drivers of organizational learning and growth is(are): a. information system capabilities. b. state-of-the-art production facilities. c. an organizational climate for employee motivation and initiative. d. all of the above. e. (a) and (c) only. Question 10 ____________________ control concerns the ability to identify, reach, and receive answers from population members. Fill in the blank(s) with correct word Title: In equity theory, consumers are more dissatisfied if they perceive the problem to be permanent ... Post by: frizzygirl on Mar 1, 2018 F T F T T e random-digit dialing T e Sampling Title: In equity theory, consumers are more dissatisfied if they perceive the problem to be permanent ... Post by: Tkonrye on Mar 1, 2018 I'm seriously surprised that you found the answers... What's your secret?!
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