Title: The CIO serves as liaison between the firm's top management and its information systems department. ... Post by: amira on Mar 1, 2018 The CIO serves as liaison between the firm's top management and its information systems department.
a. True b. False Indicate whether the statement is true or false Question 2 A message supporting handgun control will generate a lot of counterarguments among National Rifle Association (NRA) members. This is an example of a ____ that creates counterarguments. a. source derogation b. support argument c. belief discrepancy d. peripheral argument e. central argument Question 3 Marketing ethics can be defined as: a. a broad concept that relates to a firm's obligation to maximize its positive impact on society. b. activities involving extra steps to increase the firm's overall positive impact on society, the local community, and the environment. c. principles and standards that define acceptable marketing conduct. d. the economic responsibility of making a profit. e. that part of a corporate culture that relates to a firm's expectations about appropriate conduct. Question 4 Knowledge management is an effort to randomly collect organizational knowledge and make it accessible to others. a. True b. False Indicate whether the statement is true or false Question 5 ____ create more counterarguments because consumers want to maintain their existing belief structures and do so by arguing against the message. a. Source derogations b. Support arguments c. Belief discrepancies d. Peripheral arguments e. Central arguments Question 6 What is the primary theme of the Balanced Performance Scorecard approach to strategic planning? a. Competitive information should drive the marketing plan. b. Real-time customer satisfaction metrics are needed to achieve marketing goals and objectives. c. Financial performance is only one of four key dimensions that should drive marketing planning. d. Internal performance metrics are more important than financial performance. e. Organizational learning and growth are the keys to strategic planning. Question 7 One of the easiest tasks when designing and implementing a Marketing Information System (MIS) is to identify in advance the data that managers will need so you can get it into the system. a. True b. False Indicate whether the statement is true or false Question 8 When a message presents weak arguments, consumers generate more ____ and fewer ____. a. central arguments / source derogations b. central arguments / central functionalities c. counter arguments / support arguments d. support arguments / source derogations e. belief discrepancy / source derogations Title: The CIO serves as liaison between the firm's top management and its information systems department. ... Post by: jayjaypoh on Mar 1, 2018 Content hidden
Title: The CIO serves as liaison between the firm's top management and its information systems department. ... Post by: amira on Mar 1, 2018 Exactly what I needed for my quiz :D
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