Biology Forums - Study Force

A commercial depicting the Canadian Rockies in the backdrop behind a 4-wheel-drive vehicle can be thought of as an example of
 a. the use of humor in advertising.
  b. an infomercial.
  c. cognitive appeal.
  d. shock appeal.
  e. the use of attractive visuals in advertising.

Question 2

Marketing researchers must make many decisions over the course of a single research project, and throughout the
  process consider the ethics involved in the choices they make. Ethics are the _______ that govern the way an
  individual or a group conducts it activities:
 a. Moral principles and values
  b. Established rules
  c. Traditional beliefs
  d. Accepted practices
  e. Approved methods

Question 3

People tend to ____ things that are inherently pleasant.
 a. forget
  b. process intensively
  c. have extensive schemas for
  d. approach
  e. both approach and avoid

Question 4

While a goal of the research process is to minimize total error, even the best projects contain error of one kind or
  another. Error can enter at ________ of the process.
 a. The problem definition stage
  b. The data collection stage
  c. The data analysis stage
  d. The information reporting stage
  e. Any stage

Question 5

Rhetorical questions capture consumers' attention by
 a. challenging the consumer.
  b. annoying the consumer by insulting her intelligence.
  c. including the word you and by asking the consumer to answer the question.
  d. bringing up an interesting topic.
  e. debating with the consumer.

Question 6

No matter how well you've performed all the previous steps in the research, a project is often no more successful
  than the ___________.
 a. Data collection
  b. Data analysis
  c. Problem definition
  d. Survey administration
  e. Research report

Question 7

A series of ads for Taster's Choice coffee showed the developing romantic relationship between two individuals, Sharon and Tony. This ad campaign is a classic example of
 a. using similar sources to generate self-relevance.
  b. dramas drawing the consumer into the action and increasing attention.
  c. the use of a series of fear appeals.
  d. cognitive appeals.
  e. infomercials.

Question 8

The _________ is often all that many executives will see of the research effort.
 a. Research Request Agreement
  b. Data collection forms
  c. Written research report
  d. Decision Support System
  e. All of the above

Content hidden

:arrow_up: Correct again