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The strategy for cultivating customer loyalty that assumes upper management's loyalty to employees will be passed on by employees to customers is:
A) developing a proper perspective.
B) providing discretionary effort.
C) leading through top-down loyalty.
D) building trust through reliability.
E) staying in touch.

Question 2

Frontline employees are the ones who usually implement the marketing strategy.

Indicate whether the statement is true or false

Question 3

Customers do not care about slogans and service claims until something happens to them.

Indicate whether the statement is true or false

Question 4

The strategy for cultivating customer loyalty that promotes the idea that the company exists to meet the needs and wants of its consumers is:
A) developing a proper perspective.
B) providing discretionary effort.
C) providing incentives.
D) building trust through reliability.
E) staying in touch.

Question 5

Implementation refers to the what of the marketing plan.

Indicate whether the statement is true or false

Question 6

The goal for salespeople is to meet customer expectations and not exceed them.

Indicate whether the statement is true or false

Question 7

The strategy for cultivating customer loyalty that involves communicating to customers that the firm genuinely cares for their well-being is:
A) developing a proper perspective.
B) setting customer retention goals.
C) staying in touch.
D) building trust through reliability.
E) providing discretionary effort.

Question 8

Out-of-stock items, malfunctioning websites, and unfriendly employees represent some common failures in marketing implementation.

Indicate whether the statement is true or false

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Other Fields Homework Help Marketing Topic started by: mmr53 on Mar 1, 2018