Biology Forums - Study Force

A salesperson wanting a more insightful classification method should use single-factor analysis rather than portfolio analysis.
 
 Indicate whether the statement is true or false

Question 2

All of the following are potential macro bases of business market segmentation except:
 A) purchasing strategy.
  B) usage rate.
  C) size.
  D) product application.
  E) geographic location.

Question 3

A salesperson wanting a more insightful classification method should use portfolio analysis rather than single-factor analysis.
 
 Indicate whether the statement is true or false

Question 4

The microsegmentation of business markets center on characteristics of:
 A) buying organizations (e.g., the size).
  B) the product application (e.g., end market served).
  C) decision-making units (e.g., decision style).
  D) the purchasing situation (e.g., types of buying situation).
  E) geographic regions (e.g., Midwest).

Question 5

Portfolio analysis is more complex than single-factor analysis.
 
 Indicate whether the statement is true or false

Question 6

Bases of business or organizational market segmentation that focus on the characteristics of decision-making units are broadly classified as:
 A) macrosegmentation.
  B) microsegmentation.
  C) economic bases.
  D) demographic bases.
  E) coverage bases.

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