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Other Fields Homework Help Marketing Topic started by: luckydon4 on Mar 1, 2018



Title: Attempting to sell products or services after telling respondents you are conducting marketing ...
Post by: luckydon4 on Mar 1, 2018
Attempting to sell products or services after telling respondents you are conducting marketing research is:
 a. Acceptable under most circumstances
 b. Acceptable under very few circumstances
 c. Blatantly unethical
 d. Acceptable under some circumstances
 e. Always within ethical boundaries

Question 2

Selling points are the same as benefits.
 
 Indicate whether the statement is true or false

Question 3

Research in which the goal is to support a particular position with pseudoscientific results is known as ________ research.
 a. Sugging
 b. Bogus
 c. Political
 d. Amoral
 e. Advocacy

Question 4

One of the keys to effective sales dialogue and presentations is to avoid preparing for a successful outcome (because do so promotes over-confidence).
 
 Indicate whether the statement is true or false

Question 5

If the benefits and costs of an action are fairly distributed, then the action would be considered morally acceptable under which approach?
 a. Utility
 b. Judgmental
 c. Justice
 d. Universal
 e. Rational

Question 6

Sales dialogue and presentation should be guided by at least one major objective that requires customer action as a result of the presentation.
 
 Indicate whether the statement is true or false

Question 7

The three methods of ethical reasoning are:
 a. Universal, judgmental and rational
 b. Understanding, justice and reasoning
 c. Utility, justice and rational
 d. Understanding, judicial and rights
 e. Utility, justice and rights

Question 8

Specific selling points will work with all buyers.
 
 Indicate whether the statement is true or false

Question 9

There are no differences between what is ethical and what is legal.
 
 Indicate whether the statement is true or false


Title: Attempting to sell products or services after telling respondents you are conducting marketing ...
Post by: carine13 on Mar 1, 2018
Content hidden


Title: Attempting to sell products or services after telling respondents you are conducting marketing ...
Post by: carine13 on Mar 1, 2018
:innocent: