Biology Forums - Study Force

Moderation is the process by which some third variable affects the relationship between an independent and a dependent variable.
 
 Indicate whether the statement is true or false

Question 2

An example of behavioral tracking is ____.
 a. product sales histories
  b. test market results
  c. supermarket scanner data
  d. survey findings

Question 3

__________ examines the strong and weak correlations to identify underlying factors common to the responses.
 a. Conjoint analysis
  b. Factor analysis
  c. Cluster analysis
  d. Meta-analysis

Question 4

Bootstrapping involves taking the available data and using sampling with replacement, generating a few samples and estimating the parameters in each of those samples.
 
 Indicate whether the statement is true or false

Question 5

Which source of input data is represented when a company conducts marketing research to identify the characteristics of its customers?
 a. internal records
  b. proprietary marketing research
  c. salesperson input
  d. behavioral tracking

Question 6

A survey should contain questions that are
 a. complex.
  b. actionable.
  c. detailed.
  d. shared with others.

Question 7

Complete mediation is a condition created when the direct relationship between X and Y is undefined without the presence of a mediator.
 
 Indicate whether the statement is true or false

Question 8

An organization's inventory figures are a good example of ____.
 a. cookies
  b. internal records
  c. external records
  d. CRM

Content hidden

I'm still confused, but thanks for answering correctly