Biology Forums - Study Force

Weaknesses are
 a. internal and favorable.
  b. internal and unfavorable.
  c. external and favorable.
  d. external and unfavorable.

Question 2

In comparison with the basic EOQ approach, the fixed interval model does not require close surveillance of inventory levels.
 
 Indicate whether the statement is true or false

Question 3

Marketers can use __________ to find the conditional probabilities of customers in the marketplace who are aware of, have a positive attitude towards, will try, and who will repeat use of a product.
 a. ad concept testing
  b. moment-by-moment processing
  c. copy testing
  d. marketing diagnostics

Question 4

Which graphical application shows a frequency distribution in which the height of a bar corresponds to the frequency of a category?
 a. perceptual map
  b. histogram
  c. contingency table
  d. frequency chart

Question 5

Strengths are
 a. internal and favorable.
  b. internal and unfavorable.
  c. external and favorable.
  d. external and unfavorable.

Question 6

EOQ can only be used for push inventory.
 
 Indicate whether the statement is true or false

Question 7

__________ is a type of experiment advertisers will run on consumers, where the consumer watches an ad and has a dial and will indicate whether he likes the ad or does not like the ad.
 a. Ad concept testing
  b. Moment-by-moment processing
  c. Copy testing
  d. Cognitive testing

Question 8

The researcher examining descriptive statistics for any particular variable is using which type of statistics?
 a. multivariate
  b. interval
  c. nominal
  d. univariate

Question 9

SWOTs are useful in clarifying __________ marketing questions.
 a. few
  b. most
  c. all
  d. no

Answer to #1

b

Answer to #2

TRUE

Answer to #3

d

Answer to #4

B

Answer to #5

a

Answer to #6

FALSE

Answer to #7

b

Answer to #8

D

Answer to #9

b

no worries, happy to help out