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Other Fields Homework Help Marketing Topic started by: kkhh on Mar 1, 2018



Title: A stratum chart is equivalent to a line chart. (True or false?)
Post by: kkhh on Mar 1, 2018
A stratum chart is equivalent to a line chart.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

________ is the most expensive of the customer service techniques listed below.
 a. A telephone call handled by a live service rep
  b. An email handled by a live service rep
  c. Live chat on the web
  d. Web self-service

Question 3

Pie charts are useful for illustrating trend relationships.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

________ represents the final stage in the evolution of customer services practices within an enterprise.
 a. Moving some customer service activities to the web
  b. Anticipating and delivering service and support before the customer recognizes the need
  c. Providing live customer service
  d. Online real-time video chat with a live customer service representative

Question 5

Which of the following pairs of charts are used for similar purposes?
 a. Pie chart and one-scale bar chart
  b. Line chart and two-scale bar chart
  c. Stratum chart and divided bar chart
  d. Both a and b are correct.
  e. a, b, and c are correct.

Question 6

Which of the following is NOT a way that consumers expect to access a firm for customer service and support issues?
 a. Contacting a telephone call center
  b. Contacting the business by email
  c. Reading the product manual
  d. Chatting online with a representative

Question 7

When the variable you need to present contains more than about five or six levels, which type of graphic or chart should you avoid using to depict it?
 a. Stacked bar chart
  b. Pie chart
  c. Table
  d. Stratum chart
  e. Pictogram with different symbols for each level

Question 8

Which of the following is a true statement about what consumers want compared to what they usually get in terms of customer service?
 a. The first thing they want is their money back
  b. There is a wide gap between what customers want and what they get
  c. They want to be able to submit negative product reviews
  d. All of these are correct.


Title: A stratum chart is equivalent to a line chart. (True or false?)
Post by: gfricas on Mar 1, 2018
Answer to #1

FALSE

Answer to #2

a

Answer to #3

FALSE

Answer to #4

b

Answer to #5

e

Answer to #6

c

Answer to #7

b

Answer to #8

b


Title: A stratum chart is equivalent to a line chart. (True or false?)
Post by: kkhh on Mar 1, 2018
Thank you for being such a great website leader! All of your answers were right.