Biology Forums - Study Force

The use of high structure greatly simplifies data coding and analysis.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Among the arguments for the importance of customer retention are:
 a. it costs at least seven times as much to acquire a new customer as it does to retain an existing one.
  b. a satisfied customer does not talk about the firm and product.
  c. reducing customer defections will increase sales, but not necessarily profits.

Question 3

Phishing is a criminal activity.
 
 Indicate whether the statement is true or false

Question 4

Questionnaires where everyone receives the same questions and everyone responds by choosing among the same set of possible answers are using fixed-alternative questions.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

A conversion path describes the movement of a particular customer or groups of customers through the website.
 
 Indicate whether the statement is true or false

Question 6

Regulations against unsolicited e-mail (spam) are much more stringent in North America than in Europe.
 
 Indicate whether the statement is true or false

Question 7

Structure refers to how much variation is used with the data collection instrument.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

Landing pages are optional in the sales lead generation process.
 
 Indicate whether the statement is true or false

Question 9

Unsolicited e-mail messages are referred to as spam.
 
 Indicate whether the statement is true or false

Question 10

One of the biggest advantages of mail questionnaires is the anonymity offered to the respondent.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 11

Creating a purchasing scenario is essentially writing a story about how a specific segment of customers goes through the buying process.
 
 Indicate whether the statement is true or false

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