Biology Forums - Study Force

Which of the following is NOT a problem with television advertising?
 a. escalating advertising costs
  b. erosion of television viewing audiences
  c. substantial audience fractionalization
  d. clutter
  e. inability to achieve impact

Question 2

Implication questions, part of the SPIN method, assess the value or usefulness of a proposed solution.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

The medium that is best able to use humor as an advertising strategy is _____.
 a. the Internet
  b. radio
  c. magazines
  d. newspaper
  e. television

Question 4

The SPIN method is used during the approach phase of personal selling.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Which is NOT a relative advantage of television advertising?
 a. one-on-one reach
  b. low absolute cost
  c. ability to demonstrate a product in use
  d. ability to generate excitement
  e. intrusion value

Question 6

Salespeople prospect for clients using both internal company sources and external list sources.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

Monica is the advertising director for a company that manufactures exercise equipment. She wants the advertisements to demonstrate the use of the products and generate excitement. She should use _____ advertising.
 a. radio
  b. magazine
  c. newspaper
  d. outdoor
  e. television

Content hidden

8-) Feeling super confident now, TY

Thank u

thank you

Good answer

Thank you

can i get answers now

Thank you

Thank you

Tq

Thank You

Thank you