Biology Forums - Study Force

Qualifying prospects means to arrange a meeting with prospective customers.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

One reason that cable advertising is attractive to national advertisers is because cable networks focus on specialized areas of viewing interest. This is called _____.
 a. fractionalization
  b. focused advertising
  c. spot advertising
  d. narrowcasting
  e. audience tracking

Question 3

New-business salespeople must call on new accounts continuously.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

_____ in television occurs when an independent company, such as Buena Vista Television Advertising Sales and Sony Pictures Television, markets a TV show to as many network-affiliated or cable television stations as possible.
 a. Unwired network
  b. Syndicated programming
  c. Independent programming
  d. Roadblocking
  e. Wired network

Question 5

Pharmaceutical sales representatives are sometimes called detail reps because they explain product details to physicians.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

When a national television advertiser places ads in select geographic markets, this is termed _____.
 a. geographically selected advertising
  b. local advertising
  c. spot advertising
  d. geodemographic advertising
  e. network advertising

Question 7

The distinguishing characteristic of retail sales is that the customer comes to the salesperson.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

The cost of network television advertising depends on _____.
 a. the time of day when an ad is aired
  b. the product being advertised
  c. the company purchasing the advertising time
  d. royalties for music
  e. All of these are correct.

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