|
Title: National advertising is clearly the mainspring of newspapers. (True or false?) Post by: the reader on Mar 1, 2018 National advertising is clearly the mainspring of newspapers.
a. True b. False Indicate whether the statement is true or false Question 2 Advertising on billboards is designed with _____ as the primary objective. a. sales b. impulse buying c. persuasion d. name recognition e. purchase intention Question 3 Newspapers historically had been the leading advertising medium, but television surpassed newspapers as the medium that receives the greatest amount of advertising expenditures. a. True b. False Indicate whether the statement is true or false Question 4 Which of the following is a type of out-of-home, or outdoor, advertising? a. floor advertisements b. inflatables c. shopping cart advertisements d. newspaper ads e. All of these are correct. Question 5 The best medium, or combination of media, is determined by counting advantages and limitations. a. True b. False Indicate whether the statement is true or false Question 6 Which of the following is the major outdoor medium? a. giant inflatables b. transit advertising c. billboard advertising d. skywriting e. kiosks Question 7 No one specific advertising medium is always best. a. True b. False Indicate whether the statement is true or false Question 8 Which is the oldest form of advertising? a. outdoor b. radio c. magazine d. newspaper e. point-of-purchase Title: National advertising is clearly the mainspring of newspapers. (True or false?) Post by: cmccollum on Mar 1, 2018 Content hidden
|