Biology Forums - Study Force

A creative brief is a document designed to channel copywriters' and other creatives' efforts toward a solution that will serve the interests of the client.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Polk's Sausage wants to develop a promotion that will enhance and reinforce this brand's image. Name and describe consumer promotions that are appropriate for achieving this objective.

Question 3

Research with television commercials has identified a structured, well-defined hierarchy of impressions that includes seven major types of advertising impressions.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

Compare and contrast price-off promotions and bonus packs.

Question 5

Consumers often remember little else except the brand being advertised.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

Assume that you are the marketing director for a computer parts manufacturer that wants to use rebates as a promotional tool. Explain what rebate fraud is and how you would possibly control this problem.

Question 7

A value proposition is the essence of a message and the reward to the consumer for investing his or her time attending an advertisement.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

Define what a premium is, and name and describe the four types of premiums.

Question 9

Creative ads share two required features: novelty and humor.
 a. True
  b. False
 Indicate whether the statement is true or false

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All are answered correctly

Happy to help