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Title: Which of the following channel member benefits the least from a scan-verified trade promotion? Post by: berrytarts on Mar 1, 2018 Which of the following channel member benefits the least from a scan-verified trade promotion?
a. manufacturer b. retailer c. consumer d. wholesaler e. broker Question 2 Identify and explain the six tools of influence that were identified by Robert Cialdini. Question 3 Alan Manufacturing Company rewards retailers for selling increased quantities of their brands to shoppers. This reward is called _____. a. push money b. pay-for-performance c. slotting allowances d. account-specific marketing e. bill-back allowances Question 4 Explain your cognitive, affective, and conative components for a food category such as oranges or pork. Explain how marketers could change the components. Question 5 Pay-for-performance is a form of trade allowance that rewards retailers for _____. a. buying increased quantities of the manufacturer's brands b. selling increased quantities of the manufacturer's brands to shoppers c. giving the manufacturer's brands preferred shelf locations d. featuring the manufacturer's brands in the retailer's advertisements e. All of these are correct. Question 6 Consider the attitude formation equation, . According to the theory of reason action (TORA), if all outcomes were equally important to consumers in a particular situation, what term could be removed without any loss in explanation? a. ABj b. bij c. ei d. n e. None of the terms could be removed. Question 7 Which of the following is NOT a reason that accounts for why many retailers resist manufacturers' EDLP pricing initiatives? a. EDLP pricing takes some of the excitement out of retailing. b. Some retailers that established distribution infrastructures necessary to practice forward buying have resisted EDLP. c. There is some evidence that EDLP pricing benefits the manufacturers that price their products in this fashion more than it does the retailers that pay EDLP rather than high-low prices. d. a and b only e. a, b, and c Title: Which of the following channel member benefits the least from a scan-verified trade promotion? Post by: Katala169 on Mar 1, 2018 b Cialdini's tools of influence include (1) reciprocation, (2) commitment and consistency, (3) social proof, (4) liking, (5) authority, and (6) scarcity. Reciprocity means that people will tend to respond in kind to others. Commitment and consistency means that people will tend to behave consistently with their commitments. Social proof means that people will be influenced to behave as others behave. Liking means that people will be influenced by those they like. Authority means that people will tend to be influenced by those in a position of authority. Scarcity means that people will tend to want what is perceived as scarce. b Attitudes are made up of these three components. The affective component refers to a person's liking of the object. The cognitive component refers to what a person thinks about an object and the conative component is how a person intends to behave. Applied to pork, it might look like this: (1) I do not like pork, (2) I believe pork is an unhealthy food option, and (3) I will not eat pork. b c e |