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Title: The process of translating thought into a symbolic form is known as _____. Post by: Camptastic213 on Mar 1, 2018 The process of translating thought into a symbolic form is known as _____.
a. encoding b. providing feedback c. creating noise d. decoding e. using the message channel Question 2 Measures of _____ are used when an advertiser's objective is to influence consumers' attitudes toward and preference for the advertised brand. a. recognition b. recall c. persuasion d. emotional reactions e. sales response Question 3 The _____ is a communicator in some marcom capacity who has thoughts to share with an individual customer/prospect or an entire target audience. a. channel b. source c. message d. receiver e. decoder Question 4 In the case of greater pupil dilation, responses to specific elements in an advertisement are used to indicate _____. a. negative reaction b. positive reaction c. thoughts generated d. indifferent reaction e. intense reaction Question 5 The fundamental concept in semiotics is the sign. a. True b. False Indicate whether the statement is true or false Question 6 Measuring respondents' pupil dilation as they view a television commercial or focus on a printed advertisement is done using a _____. a. galvanometer b. pupillometer c. tachistoscope d. dilameter e. stethoscope Question 7 Feedback is the stimuli that interferes with, or interrupts the reception, of the message in its pure and original form. a. True b. False Indicate whether the statement is true or false Question 8 There is evidence to indicate that galvanic skin response is a valid indicator of _____. a. the amount of warmth generated by an advertisement b. a consumer's behavior generated by an advertisement c. a consumer's purchase intention generated by an advertisement d. the number of thoughts consumers generate after exposure to an advertisement e. the number and types of thoughts consumers generate after exposure to an advertisement Title: The process of translating thought into a symbolic form is known as _____. Post by: Uniquez on Mar 1, 2018 Content hidden
Title: The process of translating thought into a symbolic form is known as _____. Post by: Camptastic213 on Mar 1, 2018 I know this sounds cliche, but I was thinking the same thing for each of these. Thanks for confirming :)
Title: The process of translating thought into a symbolic form is known as _____. Post by: Uniquez on Mar 1, 2018 I'm sure ;) Thanks for your honesty
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