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Title: Product design, color, and size are all examples of _____. Post by: nomejodas on Mar 1, 2018 Product design, color, and size are all examples of _____.
a. non-product-related attributes b. product benefits c. basic consumer needs d. product-related attributes e. product imagery Question 2 Pretesting with copy tests would be conducted at what stage of ad message research? a. copy development stage b. final production stage c. rough stage d. after the ad has been run e. prefinished stage Question 3 An ad for Hanes brand of underwear says, Wait 'til we get our Hanes on you The brand is positioned as being comfortable for the wearer, and the ad really stressed how comfortable the brand feels against your skin. This brand's positioning is best described as appealing to consumers' _____ needs. a. functional b. rational c. emotional d. symbolic e. experiential Question 4 Posttesting with tracking studies would be conducted at what stage of ad message research? a. copy development stage b. rough stage c. final production stage d. prefinished stage e. after the ad has been run Question 5 An advertiser that positions a bicycle in terms of it's unique ability to go off-road and handle rough terrain is making use of ______. a. usage imagery b. user imagery c. functional imagery d. symbolic imagery e. experiential imagery Question 6 Liveamatics are the closest to a finished commercial, but they do not fully represent the actual settings or talent that will be used in the actual commercial. a. True b. False Indicate whether the statement is true or false Title: Product design, color, and size are all examples of _____. Post by: 08holtumj on Mar 1, 2018 d b e c a TRUE Title: Product design, color, and size are all examples of _____. Post by: nomejodas on Mar 1, 2018 I can't even begin to explain how much your help meant to me!
Title: Product design, color, and size are all examples of _____. Post by: 08holtumj on Mar 1, 2018 Happy to hear that, good luck with the rest of them
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