Biology Forums - Study Force

Tweens are usually classified as children between the ages of 8 and 12.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

In advertising terminology, newspaper is the _____ and the Wall Street Journal is the _____.
 a. script; sponsor
  b. vehicle; medium
  c. medium; vehicle
  d. vehicle; sponsor
  e. medium; sponsor

Question 3

There are now fewer younger, middle-aged adults than was the case in prior generations.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

The specific broadcast programs, such as Game of Thrones, or print choices, such as Popular Science, in which advertisements are placed are referred to as _____.
 a. media
  b. vehicles
  c. channels
  d. conduits
  e. delivery mechanisms

Question 5

The median age of Americans has been decreasing in the past three decades.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

_____ are the general communication methods that carry advertising messages, such as television, magazines, newspapers, and so on.
 a. Media
  b. Vehicles
  c. Channels
  d. Conduits
  e. Delivery mechanisms

Question 7

The total population of human beings on the earth is estimated to be approximately 25 billion people.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

Many media planners prefer to use rules of thumb because there is no easy way to estimate exposure utilities.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 9

In the PRIZM NE segmentation system, Suburban Pioneers is the group that represents those households at the middle of the U.S.'s socioeconomic ladder.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 10

Media-software programs allow the user to evaluate all major advertising media categories and subcategories and to find optimum schedules based on selecting multiple vehicles from within a single advertising medium and combining plans across multiple media.
 a. True
  b. False
 Indicate whether the statement is true or false

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Genius!!!!!!