Title: In the PRIZM NE segmentation system, Bohemian Mix captures a collection of young, mobile urbanites ... Post by: emilytren on Mar 1, 2018 In the PRIZM NE segmentation system, Bohemian Mix captures a collection of young, mobile urbanites who represent the nation's most liberal lifestyles.
a. True b. False Indicate whether the statement is true or false Question 2 CPM is a measure of a media vehicle's effectiveness. a. True b. False Indicate whether the statement is true or false Question 3 PRIZM NE is a classification system that delineates every neighborhood in the United States into 66 clusters based on their demographic characteristics. a. True b. False Indicate whether the statement is true or false Question 4 CPM-TM is calculated by taking the total cost of the ad divided by the number of target market contacts (expressed in thousands). a. True b. False Indicate whether the statement is true or false Question 5 Geodemographic clustering systems have been developed only for the United States. a. True b. False Indicate whether the statement is true or false Question 6 CPM stands for cost per month. a. True b. False Indicate whether the statement is true or false Question 7 The premise underlying geodemographic targeting is that people who reside in similar areas also share demographic and lifestyle similarities. a. True b. False Indicate whether the statement is true or false Question 8 The shelf-space model assumes that the role of advertising is to teach consumers. a. True b. False Indicate whether the statement is true or false Title: In the PRIZM NE segmentation system, Bohemian Mix captures a collection of young, mobile urbanites ... Post by: sarahdmarie on Mar 1, 2018 TRUE FALSE TRUE TRUE FALSE FALSE TRUE FALSE Title: In the PRIZM NE segmentation system, Bohemian Mix captures a collection of young, mobile urbanites ... Post by: emilytren on Mar 1, 2018 Commenting just to show my support for informative posts like this, keep it up 10/10
Title: In the PRIZM NE segmentation system, Bohemian Mix captures a collection of young, mobile urbanites ... Post by: sarahdmarie on Mar 1, 2018 That helps more than you thinks, thanks for being so thoughtful
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