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Title: The major green communications efforts involve advertisements that promote green products, ... Post by: marayamsyed on Mar 1, 2018 The major green communications efforts involve advertisements that promote green products, environmentally friendly packaging, seal-of-approval programs that promote green products, cause-oriented communication efforts that support green products, and point-of-purchase display materials that are environmentally efficient.
a. True b. False Indicate whether the statement is true or false Question 2 Letters, postcards, programs, calendars, folders, and catalogs are all examples of _____. a. indirect marketing b. indirect advertising c. direct-mail advertising d. e-mail advertising e. database marketing Question 3 One of the FTC's guidelines for environmental marketing claims states that claims should not overstate an environmental attribute or benefit, either expressly or by implication.. a. True b. False Indicate whether the statement is true or false Question 4 Yellow pages, video games, and brand placement are examples of _____. a. direct advertising b. indirect advertising c. niche advertising d. electronic advertising e. stealth advertising Question 5 Cause-oriented marketing is practiced when companies sponsor or support worthy causes. a. True b. False Indicate whether the statement is true or false Question 6 What factor should be considered when evaluating the suitability of introducing a telephone sales force? a. geographical concentration b. customer decision criteria c. nature of the purchase d. status of the major decision maker e. All of these are correct. Question 7 Green Seal, a Washington, D.C., nonprofit organization, has developed standards and awarded seals to companies that meet environmental standards. a. True b. False Indicate whether the statement is true or false Title: The major green communications efforts involve advertisements that promote green products, ... Post by: hibobbbyyyy on Mar 1, 2018 Content hidden
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